5 Marketing Ideas for Beauty Salon with Infographic – Hair Extensions.
Did you know that less than 40% of the hair stylists who apply hair extensions marketing their work? Put yourself ahead of the 60% who do not do that with these very easy marketing tips!
HAVE AT LEAST ONE SET OF THE HAIR EXTENSIONS EXPOSED
The best is to have all the colors and sizes ready to go, because that catches the customer in the excitement and leaves her with no option to give up or decide later. If this is not possible, have at least one set visibly exposed to arouse curiosity. When you notice a potential customer talk about the product, how fast the placement is, and how daily care is easy. Tell her you can order in the color and size she wants and how beautiful she would look with at least a few pieces to give her hair a Victoria`s Secret volume.
SHARE YOUR WORK IN SOCIAL MEDIA
Potential customers are using Instagram, Facebook and Pinterest to find the hair of their dreams and locate the stylists who can turn it into reality. Staying active in social media is very important! Share the before and after pictures of your jobs. Be transparent about the products and methods you are using because customers are already looking for specific styles and methods and this will put you ahead of the competition.
HAVE GOOD BACKGROUND
You do not need na expensive background to take a great photo. Find a neutral wall or an outdoor location with good lighting to take all the photos of your jobs. This will allow the hair to be the focus of the photo instead of a messy countertop in the background. In addition, your photos will start to have a pattern, which will help you develop a visual identity and convey your style to potential new clients through your social media.
MAKE A DESCRIPTIVE CAPTION OF YOUR WORK
Make a very complete legend to stay a step ahead the questions your customers might have about the work of the photo, such as the color you used, amount of hair, length, type of cut, etc. Please advise that you offer a free evaluation and, if possible, provide values or a contact for the prices.
HAVE YOUR WORK FEATURED
Tag us in your photos! We love to share the best makeovers with our products. Check #Megaplik or @Megaplik in your posts. To increase your chance of be featured, try to use the infographic tips below:
Do you have any questions about how to comercialize Megaplik at your beauty salon? Is there anything we can do to help you? Inform us! We are always interested in how we can be useful.